When the Corona Family moved their onion packing operation to the back of their property, the concept of the family using the building to start a retail feed business was born!
With a small amount of product to start and some renovation, it took the Corona Family about 3 months to have the store ready for a grand opening. But the important thing was coming up with the right name. It is often asked how they got the name “Big Horse Feed.”
Since 1972, the Corona Family had been farming their 165 acres in Temecula and had often hosted educational programs for the local schools. Rose Corona, the Corona’s daughter, was always in charge of those programs. Rose also owns and used her two Belgian Draft Horses for all of the school programs. Draft Horses are unique in themselves mostly because they are so big. However the Corona’s found that although people may not know the family, the people in the community and their children sure knew those two horses, Jim and Mike. Often, people would ask where Corona Ranch was, and when they were told of the location, people would exclaim, “Oh I know you! You’re the ones with the Big Horses!” So with their picture neatly put atop the building in their team harness, Jim and Mike overlook the name of the store “Big Horse Feed and Feed Supply”.
But Big Horse Feed became and is more than just a feed store. It is an altogether unique shopping experience. And for that reason, the name is now Big Horse Feed and Mercantile.
The store which originally sold a few bales of hay and a couple of sacks of grain, has now expanded its operation to include the fun and unique items not usually found in what people think of when they shop for their animals and pets. Along with a variety of different feed brands, which include Nutrena, Purina, Star Milling, Eqyss Feeds and Nutro Dog and Cat Food, the store also has a variety of different departments to meet a variety of your needs. From outfitting your horse, dog or cat to unique furnishings for your home.
Want to buy a saddle or would you prefer a chaise lounge for the garden? How about a fringe western jack for your husband or a fancy pewter platter for the anniversary gift you have to buy. Don’t know what to feed the new goat someone left on your front door? Visit our book section and find out how to raise, feed or even sell the goat while you also pick up that special coffee table book about John Wayne! How about the kids or grandkids? We have a whole selection of wonderful gifts, books, stuffed toys and interactive games for them too. Need a new outfit to wear to work? Check out the Scully Ladies Collection or if you’re the outdoor type, pick up an Atwood Hat and a pair of working gloves
And how about seeing the farm or learning more about the outdoors? Well, throughout the year, Big Horse Feed hosts a variety of different events to involve the community and open their farm to the public.
But the Corona family still continues their farming operation in conjunction with their retail business. And they work hard at trying to keep education and farming alive in the community and available to students who may never have had the opportunity to be exposed to agriculture.
In October, is the annual Harvest Festival where you can come and pick your own pumpkin and go through a seven-acre maze of corn! Educational classes are available through the ranch. In winter, they have Christmas trees and holiday events and they often provide a space for variety of Dog and Cat Adoption societies in order to find homes for abandoned animals. The list goes on and on but come visit us! Or visit our website at www.bighorsefeed.com. Big Horse Feed. More than just a feed store.